Focused on care and commitment

Irish Hereford Prime farmers are united by the care they show their animals and their commitment to safeguarding the environment for future generations. Working on small to medium-sized Irish farms whose grassland can be well managed, they provide Hereford cattle with the ideal conditions to produce world-class beef.

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.