SO MUCH TO SAVOUR

Certified Irish Hereford Prime has earned a worldwide reputation, not only for its
succulence and tenderness but also the care and commitment which characterises
its production. 

Certified Irish Hereford Prime has earned a worldwide reputation, not only for its succulence and tenderness but also the care and commitment which characterises its production. Learn more about this remarkable beef, those who produce it and those who create consistently outstanding dishes with it.

View our 2021 Brand Video

Farmers focused on care and commitment

Irish Hereford Prime farmers are united by the care they show their animals and their commitment to safeguarding the environment for future generations. Working on small to medium-sized family farms whose grassland can be well managed, they provide cattle with the ideal conditions to produce world-class beef.

Inspiring the world’s greatest chefs

To protect and enhance their reputations, elite chefs only work with the finest ingredients. That’s why so many now insist on Certified Irish Hereford Prime, knowing it will deliver consistently superb flavour every time they cook with it. 

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.

A story of quality, commitment and care

Certified Irish Hereford Prime has a compelling story to tell. Over two centuries, the breed has been established as the world’s foremost source of succulent, flavoursome beef. How this has been achieved and who is responsible is a tale of dedication to the highest standards across many generations.

News Articles

Hooves 4 Hospice

The Lions Clubs in the midlands have joined forces with the farming community, supportive organisations and many individuals in a fundraising project named ‘Hooves 4 Hospice’ in order to raise

Read More  

Hooves 4 Hospice

The Lions Clubs in the midlands have joined forces with the farming community, supportive organisations and many individuals in a fundraising project named ‘Hooves 4 Hospice’ in order to raise

Read More  

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.

Intro