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So much to savour

Certified Irish Hereford Prime has earned a worldwide reputation, not only for its succulence and tenderness but also the care and commitment which characterises its production.

Our Farmers
Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg
News

Irish Hereford Prime and ABP Announce N...
Irish Hereford Prime Farmer of the Year 2025 Awarded to Kilkenny’s Edward Delahunty and His Proven Calf-to-Beef System
Farmer of The Year

Irish Hereford Prime Farmer of the Year...
Irish Hereford Prime Presents €5,100 to Children’s Health Foundation Following 2026 Charity Calendar Success
Sponsorship

Irish Hereford Prime Presents €5,100 ...
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About Us

A worldwide reputation

Learn more about this remarkable beef, those who produce it and those who create consistently outstanding dishes with it.

Our History of Quality
Blas na hEireann
Great Taste
World Steak Challenge
International Taste Institute
Irish Quality Food Awards
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Our Farmers

Ensuring quality beef through Bord Bia assurance, traceability, sustainability, animal welfare, and environmental care.
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Where to Buy

Available in SuperValu Signature Tastes and Centra Inspired By - exceptional quality, standout flavour.
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Where to Dine

Crafted with passion, backed by impeccable credentials, enjoyed at restaurants in Ireland and around the world.
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Sustainability

Sustainability is the legacy we proudly build

Sustainability is our lasting legacy. From genetics to biodiversity, we’re farming responsibly - protecting land, water and wildlife for future generations.
Our Sustainable Action
Our Hereford Beef

Provenance and Quality

Our Hereford Beef

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Irish Hereford Prime beef comes from carefully reared, grass-fed Hereford cattle, renowned for their natural marbling, tenderness and rich flavour. Raised by farmers committed to sustainable, nature-led farming, our beef reflects the unique advantages of Ireland’s lush grasslands delivering exceptional taste, quality and nutritional benefits in every cut.

OUR PRODUCER GROUP

Partnering for Premium Quality

Farmer-led since 1997, Irish Hereford Prime supports 6,000+ farmer members and trusted partners to deliver premium, fully traceable Hereford beef.
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Superior Quality

We raise the best

With a docile and pleasant temperament, Hereford herds are easily managed and are valued for their longevity, early maturity and exceptionally flavoursome beef. Living in close harmony with the environment, Herefords offer excellent opportunities to anyone who is committed to sustainable farming.

News & Events

Stay up to date

Explore the latest news, farmer stories and event highlights from Irish Hereford Prime — showcasing progress, partnership and premium quality.

Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg

News

Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg
Irish Hereford Prime Farmer of the Year 2025 Awarded to Kilkenny’s Edward Delahunty and His Proven Calf-to-Beef System

Farmer of The Year

Irish Hereford Prime Farmer of the Year 2025 Awarded to Kilkenny’s Edward Delahunty and His Proven Calf-to-Beef System
Irish Hereford Prime Presents €5,100 to Children’s Health Foundation Following 2026 Charity Calendar Success

Sponsorship

Irish Hereford Prime Presents €5,100 to Children’s Health Foundation Following 2026 Charity Calendar Success
View All News & Events