Mayo Farmer Awarded Irish Hereford Prime Farmer of the Year for 2022.
Lorraine Crowe combines a career in nursing with her role as a farmer on her family farm in Hollymount, Co. Mayo. Lorraine introduced a calf to beef system onto her
SO MUCH TO SAVOUR
Certified Irish Hereford Prime has earned a worldwide reputation, not only for its
succulence and tenderness but also the care and commitment which characterises
its production.
Certified Irish Hereford Prime has earned a worldwide reputation, not only for its succulence and tenderness but also the care and commitment which characterises its production. Learn more about this remarkable beef, those who produce it and those who create consistently outstanding dishes with it.
View our Brand Video
Farmers focused on care and commitment
Irish Hereford Prime farmers are united by the care they show their animals and their commitment to safeguarding the environment for future generations. Working on small to medium-sized family farms whose grassland can be well managed, they provide cattle with the ideal conditions to produce world-class beef.
Inspiring the world’s greatest chefs
To protect and enhance their reputations, elite chefs only work with the finest ingredients. That’s why so many now insist on Certified Irish Hereford Prime, knowing it will deliver consistently superb flavour every time they cook with it.
Restaurants
Serving and savouring
Many of the world’s finest restaurants now serve Certified Irish Hereford Prime, confident that its flavour and tenderness can’t be bettered. Here is our most current list of restaurants that cook with Certified Irish Hereford Prime. Of course, others are constantly discovering just how much scope it offers imaginative chefs who want to serve exceptional dishes.
Consumers choose excellence
Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.
Recipes
Inspiring memorable meals
Certified Irish Hereford Prime has inspired countless superb dishes from imaginative and innovative chefs worldwide.
Cuts
It looks as good as it tastes
The secret of Certified Irish Hereford Prime’s superb flavour ultimately lies in the finely-grained fat that creates its characteristic marbling, visible in all cuts. Beyond this, the beef is also rich in nutrients, high-quality protein and essential fatty acids including Omega-3.
A story of quality, commitment and care
Certified Irish Hereford Prime has a compelling story to tell. Over two centuries, the breed has been established as the world’s foremost source of succulent, flavoursome beef. How this has been achieved and who is responsible is a tale of dedication to the highest standards across many generations.
News Articles
Sean O’Brien – Brand Ambassador for Irish Hereford Prime
Sean O’Brien, is a retired professional Irish rugby player. Playing with Leinster for eleven seasons and internationally for Ireland for ten years. He announced his retirement from rugby in 2022
Daniel Lambert Brand Ambassador
“From CookTok Tik Tok to cookbook for Leitrim chef Daniel Lambert, whose crazy dishes have racked up 3.5million likes, led to publishing a new cookbook — and he’s not ready
New Hereford Off-Season Bonus Launched
Irish Hereford Prime have announced an additional bonus of up to 25c/kg for all Hereford cattle pre-booked this Spring and early Summer. The higher bonus will be available at all
Mayo Farmer Awarded Irish Hereford Prime Farmer of the Year for 2022.
Lorraine Crowe combines a career in nursing with her role as a farmer on her family farm in Hollymount, Co. Mayo. Lorraine introduced a calf to beef system onto her
Sean O’Brien – Brand Ambassador for Irish Hereford Prime
Sean O’Brien, is a retired professional Irish rugby player. Playing with Leinster for eleven seasons and internationally for Ireland for ten years. He announced his retirement from rugby in 2022