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IRELAND V ENGLAND RUGBY COMPETITION T&CS

SO MUCH TO SAVOUR

Certified Irish Hereford Prime has earned a worldwide reputation, not only for its
succulence and tenderness but also the care and commitment which characterises
its production. 

Certified Irish Hereford Prime has earned a worldwide reputation, not only for its succulence and tenderness but also the care and commitment which characterises its production. Learn more about this remarkable beef, those who produce it and those who create consistently outstanding dishes with it.

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Farmers focused on care and commitment

Irish Hereford Prime farmers are united by the care they show their animals and their commitment to safeguarding the environment for future generations. Working on small to medium-sized family farms whose grassland can be well managed, they provide cattle with the ideal conditions to produce world-class beef.
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Inspiring the world’s greatest chefs

To protect and enhance their reputations, elite chefs only work with the finest ingredients. That’s why so many now insist on Certified Irish Hereford Prime, knowing it will deliver consistently superb flavour every time they cook with it. 
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Restaurants

Serving and savouring

Many of the world’s finest restaurants now serve Certified Irish Hereford Prime, confident that its flavour and tenderness can’t be bettered. Here is our most current list of restaurants that cook with Certified Irish Hereford Prime. Of course, others are constantly discovering just how much scope it offers imaginative chefs who want to serve exceptional dishes.
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Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.
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Recipes

Inspiring memorable meals

Certified Irish Hereford Prime has inspired countless superb dishes from imaginative and innovative chefs worldwide.

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Cuts

It looks as good as it tastes

The secret of Certified Irish Hereford Prime’s superb flavour ultimately lies in the finely-grained fat that creates its characteristic marbling, visible in all cuts. Beyond this, the beef is also rich in nutrients, high-quality protein and essential fatty acids including Omega-3.
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A story of quality, commitment and care

Certified Irish Hereford Prime has a compelling story to tell. Over two centuries, the breed has been established as the world’s foremost source of succulent, flavoursome beef. How this has been achieved and who is responsible is a tale of dedication to the highest standards across many generations.
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News Articles

Charity Calf Rearing Initiative 2025

Charity Calf Rearing Initiative 2025 This year’s Irish Hereford Prime Charity Calf Rearing Initiative invited the next generation of farmers to make a real difference. Participants are rearing a Hereford

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Charity Calf Rearing Initiative 2025

Charity Calf Rearing Initiative 2025 This year’s Irish Hereford Prime Charity Calf Rearing Initiative invited the next generation of farmers to make a real difference. Participants are rearing a Hereford

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Tom Barry

Tom Barry’s family farm is Baytown Park, Dunboyne, Co Meath. He is the third generation on the farm taking over from his late father, Thomas Barry in 2008 and keeps Hereford cross suckler cows as well as pedigree Hereford cows. Herefords are such a docile breed and as a part time farmer, with teenagers helping around the farm, it’s important to have a breed that’s easy to look after and handle. Tom’s farm is in the Green, Low-Carbon, Agri-Environment Scheme (GLAS) for the past 5 years, where frequently taking soil samples and the completion of a nutrient management plan are required.