SuperValu Signature Tastes

Whenever you treat yourself to beef, Irish Hereford Prime makes the occasion even more special. Signature Tastes is a premium range of carefully chosen products developed to suit Irish tastes. With quality and origin at the core of every product, Irish Hereford Prime is proud to be part of this outstanding, sustainably produced, award winning range available exclusively at SuperValu.

IRISH HEREFORD PRIME

Supporting Local

SuperValu shares a strong ethos of supporting local farmers and communities, prioritising sustainability, quality and trust. This commitment mirrors the values of Irish Hereford Prime, producing naturally reared, grass-fed beef that is fully traceable from farm to fork. With provenance and quality at the heart of every product, Irish Hereford Prime is proud to be part of these outstanding, sustainably produced, award-winning ranges available exclusively at SuperValu.

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Grass Fed Beef

Ireland’s geographic location ensures its grass-growing season is the longest in Europe. With grass so plentiful, it’s easily taken for granted. But it is actually a remarkable foodstuff whose sugars, fibres and oils supply cattle with all the nutrients they need to thrive. Grass-fed beef is high in Omega-3 fatty acids (which support a healthy heart) as well as vitamins E and B. Calcium, magnesium and potassium are also present in abundance.

IRISH HEREFORD PRIME

Farmer-Led & Member-Owned

Farmer-led and member-owned, Irish Hereford Prime was established in 1997 to market Hereford beef as a premium brand synonymous with quality and sustainability. Today, it is Europe’s largest and oldest Hereford producer group with 5,000 members across Ireland.

Complete Confidence

Partnering for Premium Quality

By maturing early and spending more time grazing outdoors, Herefords have a reduced carbon footprint. Farming in a way that respects the animals and their surroundings, Hereford farmers are protecting this remarkable breed’s future along with the farms that are so essential to its success. Certified Irish Hereford Prime beef gives consumers complete confidence that a strict set of certification regulations has been followed.