Today, many of the world’s most respected chefs appreciate and respond to Irish Hereford Prime farmers’ passion for producing beef with impeccable sustainability credentials. In the words of Richie Wilson, Culinary Director, FIRE Steakhouse, Bar & SOLE Seafood & Grill in Dublin, “Knowing all this gives me so much confidence walking out to talk to a table. It’s amazing to be able to tell guests where exactly the beef has come from, and how natural and well cared for the product is”.