Building a world class brand
Commited to care
Herefords are farmed across Ireland, generally on small to medium-sized family farms whose grassland can be well managed. An otherwise diverse group, farmers are united by a clear pride in their animals. They also display a deep sense of responsibility to the environment, the community and the future. Looking ahead, this attitude will be essential in protecting this remarkable breed and the farms they thrive on.
A breed apart
Hereford cattle are distinguished by a white head and well-developed back, loin and quarters. Their docile temperament reflects the stress-free lives they spend grazing in the open air and contributes to their uniquely tender and flavoursome beef. Maturing early, Herefords are also hardy, live long and maintain their fertility. Given these many positive attributes, the breed’s growing popularity amongst farmers, chefs and consumers is very understandable.
Powered by grass
Beef that can’t be bettered
Certified Irish Hereford Prime is distinguished by its unique taste, tenderness and consistency and is rich in nutrients, high-quality protein and essential fatty acids. These characteristics are encouraged by stress-free lives led by Hereford cattle grazing in fields of lush grass. Cuts also tend to be a consistent size which allows chefs to serve similar portion sizes, with every plate looking and tasting equally good.
An unbroken chain of confidence
Certified Irish Hereford Prime’ gives producers, chefs and consumers complete confidence that a lengthy and strict set of certification regulations have been followed. Residence on the farm of an Irish Hereford Prime member, confirmed Hereford classification on its animal passport and weight and fat cover that meets strict standards are just some of the many certification requirements each animal must meet.
It looks as good as it tastes
Acclaimed and awarded worldwide
Certified Irish Hereford Prime is regularly recognised for its excellence in many of the world’s most prestigious food awards. Here are some of its recent accolades:
• The Irish Food Awards 2020
• Great Taste Awards 2018
• Blas Na h-Eireann Awards 2018
• World Steak Challenge (Gold / Silver / Bronze) 2018
• ITQI Awards (2 & 3 Stars) 2018
• Irish Quality Food and Drink Awards 2018