Irish Hereford Prime  have joined forces with the Lions Clubs and the farming community, supportive organisations and many individuals in a fundraising project named ‘Hooves 4 Hospice’ in order to raise a sizeable sum of money for the much-needed Hospice Building Fund.

Running for the second year the annual Hereford Photo Competition, in conjunction with The Irish Hereford Breed Society and Irish Hereford Prime. Covering lots of categories from shows to calves, cows to bulls and cross bred animals. And the final category of your favourite cut of beef.

Each winning category photo, along with all of the finalists appear in our calendar, such an important cause and a lovely way for our winners to be showcased across the year.

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.