Sean O’Brien – Brand Ambassador for Irish Hereford Prime
Sean O’Brien, is a retired professional Irish rugby player. Playing with Leinster for eleven seasons and internationally for Ireland for ten years. He announced his retirement from rugby in 2022 and has started farming more seriously as well as working with Leinster Rugby as their Contact Skills Coach. Having always had an interest in Herefords […]
Daniel Lambert Brand Ambassador
“From CookTok Tik Tok to cookbook for Leitrim chef Daniel Lambert, whose crazy dishes have racked up 3.5million likes, led to publishing a new cookbook — and he’s not ready to stop there” Daniel Lambert, a gold medal award winning professional chef, with a passion for cooking, creating new dishes and menu engineering comes onboard […]
New Hereford Off-Season Bonus Launched
Irish Hereford Prime have announced an additional bonus of up to 25c/kg for all Hereford cattle pre-booked this Spring and early Summer. The higher bonus will be available at all ABP Group and Kepak Group sites throughout Ireland for qualifying steers and heifers. Spring/Summer 2023 off-season bonus will be available from the 20th March 2023 […]
Newsletter – June 2022
Are These the Strongest Beef Prices We’ve Ever Seen? The Covid pandemic has finally released its grip on our everyday lives and as we continue to get back to normal we welcome the increased beef prices being achieved at farm level. At their highest ever, great news for our farmers. However, rising costs across all sectors […]
Local craftsmanship, local timber, local business
Dominic Trimble has been in business for nearly 40 years and is a skilled craft worker who makes and creates functional and decorative items from wood. Based in Geashill, Co Offaly he left school and started working on a building site before serving his time in an old wood turning shop where he spent seven […]
Striving to develop a more holistic system – Irish Hereford Prime Farmer Member John Fraser
The increasing reliance of Irish livestock enterprises on imported feed was attracting more attention long before the recent escalation in concentrate costs and concerns surrounding feed availability. John Fraser’s farm in Garrons, a short distance outside Stradbally in Co Laois, has been striving in recent years to develop a more holistic system where the enterprises […]
Hereford Beef Genetics Sustainability Program
The Irish Hereford Prime beef producer group have made a substantial investment in a new beef genetics sustainability program. The first steps on the road to an enhanced sustainability policy for the Irish Hereford Prime beef brand has seen the group partner with Dovea Genetics and the Irish Hereford Breed Society, to identify and promote […]
New Increased Hereford Off-Season Bonus Launched
Irish Hereford Prime have announced an additional bonus for all pre-booked Hereford cattle this Spring and into the early summer months. A Spring/Summer 2022 off-season bonus of 20-25c/kg is now available to all members who pre-book their Hereford cattle with the producer group by Friday 18th February 2022. The substantial bonus is available from the […]
Irish Hereford Prime Farmer of the Year award 2021
Communion money calves prove to be wise investment for Offaly farmer. Herefords were a matter of divine intervention for Offaly farmer Clement King. The recently crowned Irish Hereford Prime Farmer of the Year 2021 explains that his son purchased the first Hereford cross calves on the farm with his Holy Communion money and Clement quickly […]
Telling A Timeless Story Of Excellence
Since its establishment as a producer group in 1997, Irish Hereford Prime has developed a brand now championed by many of the world’s most respected chefs. Time and time again, Certified Irish Hereford Prime wins prestigious awards and appears on Michelin-starred menus. Because demand for authenticity and quality in food is now so great, […]