New Increased Hereford Off-Season Bonus Launched

Irish Hereford Prime have announced an additional bonus for all pre-booked Hereford cattle this Spring and into the early summer months. A Spring/Summer 2022 off-season bonus of 20-25c/kg is now available to all members who pre-book their Hereford cattle with the producer group by Friday 18th February 2022.

The substantial bonus is available from the 21st March 2022 to the 20th May 2022 in all ABP Group and Kepak Group sites throughout the country. Qualifying steers and heifers will receive the 20-25c/kg on top of the 12-20c/kg Quality Assurance payment.

The re-introduction of an increased off-season bonus by the Hereford producer group for its members is seen as a very positive signal. Following a period of uncertainty at food service level due to the effects of the Covid pandemic the addition of this bonus shows that the demand is strong for Irish Hereford Prime beef from its customers in Ireland and throughout Europe.

Niall O’Mahony, Chair of Irish Hereford Prime said that he is “confident that this doubling in the bonus for the period until the 20th  May will help to offset higher finishing costs associated with current concentrate prices and the increased cost of replacing silage stocks due to higher fertiliser prices”. 

Niall continues “Last year saw the highest ever number of Hereford qualifying cattle through the producer group with over 75,000 cattle receiving a bonus payment for meeting the desired qualifying criteria. Irish Hereford Prime continues to go in the right direction and are starting 2022 on a very positive note.  Demand for cattle is good, we are meeting sustainability targets at farm level with a younger cattle finishing age and the recent updates we made to our brand, which were so well received, all point to 2022 being a very strong year for us.”

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.

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