New Hereford Off-Season Bonus Launched

Irish Hereford Prime have announced an additional bonus of up to 25c/kg for all Hereford cattle pre-booked this Spring and early Summer. The higher bonus will be available at all ABP Group and Kepak Group sites throughout Ireland for qualifying steers and heifers.

  • Spring/Summer 2023 off-season bonus will be available from the 20th March 2023 to the 19th May 2023 (Week 12-20). 
  • Only animals booked in by the 17th February 2023 will be eligible for the higher off season bonus

With beef prices across the board rising considerably over the past 12 months, the promise of this higher additional bonus for Hereford cattle comes as a strong signal that demand for Irish Hereford Prime beef from its customers in Ireland and throughout Europe continues at a pace.

Niall O’Mahony, Chair of Irish Hereford Prime said that he is “confident that this additional bonus for the period until the 19th of May will come as further evidence that the branding and promotion of a premium product is essential to growing market share for Hereford beef”.

Niall also noted that “We have seen the number of Hereford qualifying cattle through the producer group continue to grow.  Demand for our beef is very strong, we are increasingly meeting sustainability targets at farm level with cattle finishing at younger ages, while maintaining carcase specifications and our beef genetics sustainability program is beginning to show real potential”.

Beef Genetics Sustainability Program – 5 star bulls 

Continuing to invest heavily in its beef genetics sustainability program, Irish Hereford Prime see this Hereford AI sires initiative, in partnership with Dovea Genetics, as one of the main pillars of an enhanced sustainability policy for their beef brand. Following on from the initial purchase of three bulls in the first year of the program in 2021, an additional two new Hereford sires were sourced in 2022. Straws from all five bulls on the program are available for use in the upcoming breeding season, with each of the five bulls now boasting 5 stars across breed on the Dairy Beef Index in the latest ICBF evaluation. 

The first calves from the initial three bulls are currently arriving on the ground and their progeny look very promising with ease of calving and short gestation remaining key. Farmers interested in sourcing AI straws or calves for their farm from any of the bulls on the program are welcome to make enquiries through the producer groups website at