When choosing beef, Martin first looks for a great breed, then he looks for good age and excellent marbling for flavour. It’s easy to see why he chooses to serve Irish Hereford Prime at both West and The Pins. It is a breed that is renowned for their exceptionally flavoursome and tender beef. Raised by local farmers, such as James McGeough of Oughterard, who supplies The 12, Irish Hereford Prime beef cuts are famous for their unique, fine-grained marbling which gives the beef its exquisite flavour.
When offering advice for people preparing beef at home, Martin has some useful tips:
“Always try to use locally sourced beef that is of high quality, Irish Hereford Prime is ideal. Make sure the meat is at room temperature before cooking, use a meat probe to ensure it is done to your liking and always, always rest the meat before eating.”