Where to Buy

SuperValu | Signature Taste Range

Signature Tastes is a premium range of carefully chosen products developed to suit Irish tastes. Ethically aware with quality and origin at the core of every product chosen, Irish Hereford Prime are proud to be part of this outstanding, sustainably produced range.

Whenever you treat yourself to beef, Irish Hereford Prime makes the occasion even more special. By making sure there are a wide range of cuts available in Super Valu stores nationwide there is something to suit all tastes.

With quality at the core of the Signature Tastes range to be awarded at the highest level is confirmation from the best.
World Steak Challenge winners for Irish Hereford Prime beef over many years and scooping gold and silver awards at this renowned international competition, is praise indeed.

Recognised as the best performing Irish supermarket at the Great Taste Awards for a second year in a row with a remarkable 100 awards.

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Tom Barry

Tom Barry’s family farm is Baytown Park, Dunboyne, Co Meath. He is the third generation on the farm taking over from his late father, Thomas Barry in 2008 and keeps Hereford cross suckler cows as well as pedigree Hereford cows. Herefords are such a docile breed and as a part time farmer, with teenagers helping around the farm, it’s important to have a breed that’s easy to look after and handle. Tom’s farm is in the Green, Low-Carbon, Agri-Environment Scheme (GLAS) for the past 5 years, where frequently taking soil samples and the completion of a nutrient management plan are required.

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.