Vercaro is a Belgian beef processing plant, we specialise in processing meat for butchers and for retail across the country. Since we began working with Irish Hereford Prime, we have seen our sales of Irish beef increase significantly. I am delighted to say that 90% of our sales are now Irish Hereford Prime, which is amazing.
I am confident that we will see demand for Irish Hereford Prime to continue to increase in the future. Overall, we are discovering that within the market people are eating less meat, however when they do choose to eat it, they look for a higher quality product.