Irish Hereford Prime takes pride of place on the hotel’s seasonal menus, and Ralf states that he chooses this beef because of its superb consistency throughout the year. When people come for wedding tastings in January and February, Ralf must be sure that he can offer the same premium quality beef whether their wedding is in March, July or October. He can be 100% certain that Irish Hereford Prime will deliver any time of year.
“I was looking for many years for consistency. There are a lot of good farmers and a lot of good cattle, but have you got consistency? We sell between 10 and 12 thousand steaks per year, and I have never had any issues. That means I have consistency; Irish Hereford Prime gives me the consistency I need.”