Autumn Bull Sales

Irish Hereford Prime sponsored €200 to each buyer of the top 5 highest priced bulls in the Autumn Show & Sales at Tullamore and Kilmallock.

Pictured above is the overall Hereford Champion bull at GVM Kilmallock Show & Sale 2019, Butlerstown Ollie owned by Shane O’Driscoll of Bandon, Co. Cork. Sired by Gageboro Morgan and is a 5 star Terminal Bull which sold for €3,300.

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.