Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg

Irish Hereford Prime and ABP Announce New Breed Bonus Structure worth up to 20c/kg The Irish Hereford Prime beef producer group has announced a new breed bonus payment structure with ABP Ireland, that will come into effect from September of this year. The long-established qualification criteria for an Irish Hereford Prime breed bonus payment will […]
Irish Team Shine at World Hereford Conference in Kansas as USA Claim Young Breeders Title

A delegation of young Irish breeders returned from Kansas late last month after a highly productive week at the World Hereford Conference and Young Breeders Competition 2025, where Team USA claimed the overall title following an intense programme of learning, competition and international collaboration. Held at Kansas State University and the American Royal, this year’s […]
Irish Hereford Prime & Jean Denaux, where it all began

Jean Denaux – The French Butcher Who Helped Spark the Irish Hereford Prime Story In the French town of Sens, in the heart of Burgundy, butcher Jean Denaux has spent a lifetime dedicated to the craft of fine beef. At 68, he still speaks about his work with the same passion he had as a […]
Irish Hereford Prime Hosts UK Chefs on Farm Visit to Co. Tipperary

UK Chefs Visit Tipperary Farm to See the Story Behind Irish Hereford Prime Beef A group of the UK’s top chefs, including names behind Michelin-starred and critically acclaimed restaurants, recently travelled to Co. Tipperary to experience firsthand the origins of the Irish Hereford Prime beef they serve to diners across Britain. The chefs were welcomed […]
Irish Hereford Prime Hosts Otto Gourmet and German Chefs on Farm Visit to Co. Offaly

A group of culinary professionals from Germany, including chefs and butchers, recently visited a member farm of Irish Hereford Prime in County Offaly, Ireland. Organised as part of the long-standing partnership between Irish Hereford Prime and Otto Gourmet, the visit offered a firsthand look at the sustainable farming practices and lush grassland conditions that underpin […]
Event in association with Kepak; Farm Smarter, Not Harder

Farm Smarter, Not Harder: Farmers Gather for a Night of Insights, Innovation and Opportunity We started the year with the farmer event that set the tone for 2025, “Farm Smarter, Not Harder,” hosted by Irish Hereford Prime in association with Kepak. Held in the Sheraton Hotel, Athlone, the evening brought together farmers, agri-industry experts and […]
Event in association with ABP; Farm Smarter, Not Harder

We started the year with the farmer event, ‘Farm Smarter, Not Harder’ Irish Hereford Prime kicked off 2025 with an informative and well-attended farmer event, held at the Horse & Jockey Hotel in Co. Tipperary on January 29th. Titled “Farm Smarter, Not Harder – Maximise Beef Gains on Your Farm,” the evening brought together a […]
Spring / Summer 2025 Off-Season Bonus of 25 cent/KG Announced

25 CENT / KG BONUS CONFIRMED The Irish Hereford Prime beef producer group has confirmed an official bonus of 25c/kg for all Hereford cattle pre-booked this Spring and early Summer period. The bonus will be available at all ABP and Kepak sites throughout Ireland for both qualifying steers and heifers. Spring / Summer 2025 off-season […]
Farm Smarter, Not Harder Sheraton Hotel 24 February

Farm Smarter, Not Harder: Maximise Your Beef Gains Irish Hereford Prime, in association with Kepak, is hosting an informative evening tailored for beef farmers looking to enhance their operations and maximise returns. Join us at Sheraton Hotel, Athlone, Co. Westmeath, on Monday, 24th February, from 7:30pm for an evening packed with insights, expert advice and […]
Farm Smarter, Not Harder: Maximise Your Beef Gains

Farm Smarter, Not Harder: Maximise Your Beef Gains Irish Hereford Prime, in association with ABP, is hosting an informative evening tailored for beef farmers looking to enhance their operations and maximise returns. Join us at the Horse & Jockey Hotel, Tipperary, on Wednesday, 29th January, from 7:30pm for an evening packed with insights, expert advice […]