Fiona Murphy Takes Top Honours in 2026 Hereford Charity Photo Competition
Irish Hereford Prime and the Irish Hereford Breed Society announce this year’s winners as the competition supports new charity partner Make-A-Wish Ireland The results are in! Irish Hereford Prime and the Irish Hereford Breed Society have announced the winners of the 2026 Hereford Charity Photo Competition, celebrating another year of outstanding photography showcasing the beauty, […]
2026 Hereford Photo Competition
Enter Here CAMERAS AT THE READY… HEREFORDS ARE BACK IN THE FRAME AND COULD ‘A FARMER FOR A DAY’ BE THE NEXT BIG WISH? Irish Hereford Prime and the Irish Hereford Breed Society launch the 2026 Hereford Photo Competition in support of Make-A-Wish Ireland The annual Irish Hereford Photo Competition is back. The competition invites […]
Irish Hereford Prime and ABP Farm Walk Showcases Practical Approaches to Profitable Beef Production
Irish Hereford Prime, in partnership with ABP, recently hosted a Farm Walk on the farm of producer group member Nigel Donaldson and family in Annayalla, Castleblayney, Co Monaghan. The event brought farmers together to learn practical approaches to profitable and sustainable beef production, with experts speaking about genetics, calf health, water quality, grassland management and […]
French and Belgian Chefs Experience the Story Behind Irish Hereford Prime Beef
A group of acclaimed chefs from France and Belgium recently travelled to West Cork to experience first-hand the story behind Irish Hereford Prime beef, from the lush green pastures where the cattle are reared to the premium product served in some of Europe’s finest restaurants. The visit, organised by Irish Hereford Prime, Bord Bia and […]
Irish Hereford Prime and ABP to Host Dairy & Suckler to Beef Farm Walk in Co. Monaghan
Irish Hereford Prime, in partnership with ABP, is inviting farmers to a Dairy & Suckler to Beef Farm Walk on the farm of producer group member Nigel Donaldson and family, Annayalla, Castleblayney, Co. Monaghan, on Thursday 16th July at 7pm. Open to everyone with no booking required, the evening event has been deliberately scheduled to make it easier […]
Sharing the Story of Irish Hereford Prime
Over the coming months, you’ll begin to spot Irish Hereford Prime across a selection of media as our latest advertising campaign gets underway. The campaign is designed to build awareness of the Irish Hereford Prime brand by sharing the story behind our premium grass-fed beef; from the commitment of our producer group and the quality […]
Investment, Innovation and Hereford Genetics Drive Growth on Tipperary Farm
On his farm in Co. Tipperary, Irish Hereford Prime farmer member Dwayne Stanley is investing for the future, developing a calf-to-beef system built around efficiency, animal performance and the proven qualities of the Hereford breed. Dwayne purchases dairy-beef calves each spring and brings them through to finish, alongside a suckler enterprise that includes both spring […]
The 17th European Hereford Conference 6th-11th August 2026
The 17th European Hereford Conference 6th-11th August 2026 The 17th European Hereford Conference, hosted by the Irish Hereford Breed Society, will take place in Kilkenny from August 6th–11th. The event will bring together Hereford breeders and industry representatives from across Europe and beyond to discuss breed development, share knowledge and explore the future of Hereford […]
New High-Performance Hereford Sires Announced for the 2026 Breeding Season
New High-Performance Hereford Sires Announced for the 2026 Breeding Season Breeding the future of beef production starts with the right genetics and a new selection of Hereford sires for the 2026 breeding season is set to offer farmers a strong combination of performance, efficiency and reliability. In a recent video, John Lynch, Beef Program Manager […]
Strong Demand Continues at Spring Hereford Bull Show & Sales
Strong Demand Continues at Spring Hereford Bull Show & Sales A strong spring series of Hereford Bull Show & Sales concluded across Tullamore, Bandon, Kilmallock and Nenagh, showcasing the continued demand for performance-driven Hereford genetics and the depth of quality within the breed. Throughout the spring sales, top-quality bulls continued to command strong prices, with […]