Irish Hereford Prime and ABP to Host Dairy & Suckler to Beef Farm Walk in Co. Monaghan
Irish Hereford Prime, in partnership with ABP, is inviting farmers to a Dairy & Suckler to Beef Farm Walk on the farm of producer group member Nigel Donaldson and family, Annayalla, Castleblayney, Co. Monaghan, on Thursday 16th July at 7pm. Open to everyone with no booking required, the evening event has been deliberately scheduled to make it easier […]
Sharing the Story of Irish Hereford Prime
Over the coming months, you’ll begin to spot Irish Hereford Prime across a selection of media as our latest advertising campaign gets underway. The campaign is designed to build awareness of the Irish Hereford Prime brand by sharing the story behind our premium grass-fed beef; from the commitment of our producer group and the quality […]
Investment, Innovation and Hereford Genetics Drive Growth on Tipperary Farm
On his farm in Co. Tipperary, Irish Hereford Prime farmer member Dwayne Stanley is investing for the future, developing a calf-to-beef system built around efficiency, animal performance and the proven qualities of the Hereford breed. Dwayne purchases dairy-beef calves each spring and brings them through to finish, alongside a suckler enterprise that includes both spring […]
The 17th European Hereford Conference 6th-11th August 2026
The 17th European Hereford Conference 6th-11th August 2026 The 17th European Hereford Conference, hosted by the Irish Hereford Breed Society, will take place in Kilkenny from August 6th–11th. The event will bring together Hereford breeders and industry representatives from across Europe and beyond to discuss breed development, share knowledge and explore the future of Hereford […]
New High-Performance Hereford Sires Announced for the 2026 Breeding Season
New High-Performance Hereford Sires Announced for the 2026 Breeding Season Breeding the future of beef production starts with the right genetics and a new selection of Hereford sires for the 2026 breeding season is set to offer farmers a strong combination of performance, efficiency and reliability. In a recent video, John Lynch, Beef Program Manager […]
Strong Demand Continues at Spring Hereford Bull Show & Sales
Strong Demand Continues at Spring Hereford Bull Show & Sales A strong spring series of Hereford Bull Show & Sales concluded across Tullamore, Bandon, Kilmallock and Nenagh, showcasing the continued demand for performance-driven Hereford genetics and the depth of quality within the breed. Throughout the spring sales, top-quality bulls continued to command strong prices, with […]
Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg
Irish Hereford Prime and ABP Announce New Breed Bonus Structure Worth Up to 20c/kg The Irish Hereford Prime beef producer group has announced a new breed bonus payment structure with ABP Ireland, that will come into effect from September of this year. The long-established qualification criteria for an Irish Hereford Prime breed bonus payment will […]
Irish Team Shine at World Hereford Conference in Kansas as USA Claim Young Breeders Title
A delegation of young Irish breeders returned from Kansas late last month after a highly productive week at the World Hereford Conference and Young Breeders Competition 2025, where Team USA claimed the overall title following an intense programme of learning, competition and international collaboration. Held at Kansas State University and the American Royal, this year’s […]
Irish Hereford Prime & Jean Denaux, where it all began
Jean Denaux – The French Butcher Who Helped Spark the Irish Hereford Prime Story In the French town of Sens, in the heart of Burgundy, butcher Jean Denaux has spent a lifetime dedicated to the craft of fine beef. At 68, he still speaks about his work with the same passion he had as a […]
Irish Hereford Prime Hosts UK Chefs on Farm Visit to Co. Tipperary
UK Chefs Visit Tipperary Farm to See the Story Behind Irish Hereford Prime Beef A group of the UK’s top chefs, including names behind Michelin-starred and critically acclaimed restaurants, recently travelled to Co. Tipperary to experience firsthand the origins of the Irish Hereford Prime beef they serve to diners across Britain. The chefs were welcomed […]