Over the coming months, you’ll begin to spot Irish Hereford Prime across a selection of media as our latest advertising campaign gets underway.
The campaign is designed to build awareness of the Irish Hereford Prime brand by sharing the story behind our premium grass-fed beef; from the commitment of our producer group and the quality of our cattle, to the chefs, retailers and foodservice partners who bring Irish Hereford Prime to tables across Ireland and Europe.
This year’s programme combines a number of channels, each chosen to reach different audiences at different times.
National press advertising will feature in publications including the Irish Examiner, Irish Country Magazine and selected retail partner activity, showcasing the quality, flavour and provenance of Irish Hereford Prime to consumers.
New for 2026, local radio forms part of our advertising mix. With a loyal listenership and strong links to the farming community, it offers another way to tell the Irish Hereford Prime story to both producers and consumers.
Irish Hereford Prime – Sustainability Advertisement
Irish Hereford Prime – Farmer Friendly Advertisement
Alongside press and radio, our digital activity continues across social media, YouTube and online advertising, supported by regular farmer, restaurant and event content captured throughout the year. These authentic stories remain central to our marketing approach, giving us a growing library of content that showcases the people, places and partnerships behind the brand.
Our year-round presence in the Irish Farmers Journal continues to keep Irish Hereford Prime front of mind within the farming community while highlighting producer stories, events and the ongoing work of the group. Later in the year, consumer competitions will also feature in national titles, including the RTÉ Guide.
We also recently refreshed our website, making it easier to discover more about Irish Hereford Prime, explore recipes, learn about our sustainability initiatives and meet the farmers behind the brand.
If you’ve arrived here after seeing or hearing one of our advertisements, welcome – we hope you enjoy discovering more about what makes Irish Hereford Prime unique.
