Farm Smarter Not Harder Sheraton Hotel

Farm Smarter, Not Harder: Maximise Your Beef Gains

Irish Hereford Prime, in association with Kepak, is hosting an essential event for beef farmers looking to improve efficiency and profitability. Join us at the Sheraton Hotel, Athlone, Co. Westmeath, on Monday, 24th February, from 7:30pm for an evening of expert insights and practical advice.

Speakers & Topics:

Mick O’Dowd – Kepak Group: Insights into the Twenty 20 Beef Programme with Tirlán and its opportunities for farmers.
Oisin Farrell – Irish Hereford Prime farmer: Practical on-farm experiences.
Peter McCann – Park Veterinary Centre: Key veterinary health tips and upcoming changes in veterinary medicines legislation.
Teagasc / Local Authority Waters Programme – Learn about Water EIP funding and how it can support sustainability efforts.
John Lynch – Dovea Genetics: Hereford genetics and breeding advice for profitable beef systems.
Seamus McMenamin – Bord Bia: Expert beef market analysis, future trends, and opportunities.

Why Attend?

✔ Discover strategies to maximise returns from your beef enterprise.
✔ Gain expert advice on breeding, health, market trends, and funding options.
✔ Stay updated on Irish Hereford Prime’s latest Producer Group initiatives.

Exciting Extras on the Night:

Lifetime Membership Offer – Join Irish Hereford Prime at a 60% discounted rate of €50.

Spot Prizes Include:

  • Two Hereford cross calves
  • Free AI straws from Dovea Genetics bulls
  • A calf rearing bundle
  • Irish Hereford Prime Beef Box
  • Irish Hereford Prime Jacket & Beanies

Refreshments will be served, making this a fantastic opportunity to connect, learn, and plan for success. Don’t miss it!

Register here and take the next step towards maximising your beef gains.

Tom Barry

Tom Barry’s family farm is Baytown Park, Dunboyne, Co Meath. He is the third generation on the farm taking over from his late father, Thomas Barry in 2008 and keeps Hereford cross suckler cows as well as pedigree Hereford cows. Herefords are such a docile breed and as a part time farmer, with teenagers helping around the farm, it’s important to have a breed that’s easy to look after and handle. Tom’s farm is in the Green, Low-Carbon, Agri-Environment Scheme (GLAS) for the past 5 years, where frequently taking soil samples and the completion of a nutrient management plan are required.