Trade

Certified Irish Hereford Prime is the beef chefs can trust – delivering unbeatable flavour, marbling, and tenderness in every cut. In Ireland, we work exclusively with Sysco, our licensed food service partner, while across Europe, our licensed partner ABP ensures the same standard of excellence.

Irish Hereford Prime beef has become an international success story, renowned for its exceptional quality and consistency in kitchens around the world. That reputation is built on natural excellence and meticulous care at every stage of production.

Our beef’s natural tenderness is elevated by ABP’s patented Ultra-Tender® process, a unique five-stage system that guarantees consistency. Through gentle suspension, controlled chilling, and electrical stimulation, muscle fibres break down naturally as the beef matures – enhancing tenderness without compromise. The result? Exceptional cuts that perform perfectly in any kitchen.