As one of Europe’s largest import companies, Bimpex Meat is renowned for sourcing top quality products from all across the globe. A respected supplier of Europe’s leading restaurants and retailers, Bimpex has spent decades cultivating partnerships with farmers and producers from the best regions in the world, to ensure that only the highest quality ingredients reach their customers.
Jeroen Demolie is a buyer for Bimpex Meat in Belgium. He travels the world sourcing the finest beef for his customers, which include Belgium’s most exclusive restaurants. When it comes to the world’s best beef, Jeroen always turns to Irish Hereford Prime, in fact he is such a fan of the breed that he even has a tattoo of a Hereford bull on his arm.
He explains that Irish Hereford Prime is a firm favourite with top chefs in Europe, from Michelin star establishment to more traditional ‘grill’ style restaurants. When you visit one of Belgium’s top eateries, Irish Hereford Prime will always be on the menu.
“You will find Irish Hereford Prime in every one of those (restaurants) because it’s so good, so consistent and people like the taste of it.”
His customers report that the beauty of Irish Hereford Prime is its delicious flavour and tenderness. They don’t need to over prepare it or serve it with extravagant sides; its quality means that its flavour shines through on its own.
“It’s so good it carries the dish by itself and that is so wonderful to work with for a chef.”
Jeroen was delighted to have been invited to visit a farm in Ireland to see first-hand how the Irish Hereford Prime cattle are raised.
“A lot of grass, big fields, the animals have so much space to walk around. They are curious, they come to you and that I think is something very special.”
He believes that this natural style of farming, that is so healthy for the animals, helps to create a product that is tender and perfect.
Jeroen is happy to advise anyone who works with beef, from chefs, to butchers, to home cooks to choose Irish Hereford Prime because of its consistency, its quality and its distinctive flavour.
“It is less worry for a chef, one thing less that he has to think about.”
