Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.

The Farmers

Committed to care

Herefords are farmed across Ireland, generally on small to medium-sized family farms whose grassland can be well managed. An otherwise diverse group, farmers are united by a clear pride in their animals. They also display a deep sense of responsibility to the environment, the community and the future. Looking ahead, this attitude will be essential in protecting this remarkable breed and the farms they thrive on.

Restaurants

Serving and savouring

Many of the world’s finest restaurants now serve Certified Irish Hereford Prime, confident that its flavour and tenderness can’t be bettered. Here is our most current list of restaurants that cook with Certified Irish Hereford Prime. Of course, others are constantly discovering just how much scope it offers imaginative chefs who want to serve exceptional dishes.

Professional Praise

Chef profiles

Despite their widely varying locations and food philosophies, many of the world’s most acclaimed chefs express remarkably similar reasons for favouring Certified Irish Hereford Prime. Here, in their own words, are some of their views on what it offers their cooking.

Recipes

Inspiring memorable meals

Certified Irish Hereford Prime has inspired countless superb dishes from imaginative and innovative chefs worldwide.

Cuts

It looks as good as it tastes

The secret of Certified Irish Hereford Prime’s superb flavour ultimately lies in the finely-grained fat that creates its characteristic marbling, visible in all cuts. Beyond this, the beef is also rich in nutrients, high-quality protein and essential fatty acids including Omega-3.

Consumers choose excellence

Surveys confirm that customers prefer beef from grass-fed cattle and are willing to pay more for it. With its flavour, tenderness and consistency, Certified Irish Hereford Prime delivers an eating experience that turns any meal into a truly memorable event.

Intro