Irish Hereford Prime was established in 1997 by Hereford breeders and beef producers in order to market their beef. With the support of the Irish Hereford breed society, a dedicated Hereford beef producer scheme was put in place. This group has grown steadily to over 1,000 members throughout Ireland helping to ensure a continuous supply of suitable cattle.
From the beginning, promoting Irish Hereford Prime beef has never been a difficult task. There are many advantages with a naturally produced premium Hereford beef product, defined by its finely grained marbling. The characteristic taste and tenderness of Irish Hereford Prime are held in high esteem among leading chefs throughout Europe. The preference for our beef at both restaurant and retail level is also owing to Hereford Prime’s commitment to consistency.
