Irish Hereford Prime was established by pedigree Hereford breeders and beef producers in 1997 with a very clear objective – to expand the market at home and abroad for Irish Hereford Prime beef. With the support of the Irish Hereford Breed Society, a dedicated Hereford beef producer scheme was put in place.

This group has grown steadily since 1997 due to the vision of the group, the proactive nature of the group’s farming members and an unrivalled market demand for Irish Hereford Prime beef from both the Irish and European markets. Now with over 2,500 members throughout Ireland, Irish Hereford Prime continues to drive the supply and demand for superior quality Hereford beef among leading chefs throughout Europe.